THIRDLOVE

Get Hooked on a Feeling.

There are two competing extremes when it comes to the culture surrounding bras. Bras make breasts sexy versus “free the nipple.” ThirdLove is the much needed middle ground. Our bras put you firmly in control and allow you to set the mood without ever sacrificing comfort or beauty. We support your boobs and your moods, however you’re feeling.

Role: Conception, Art Direction, Design & Photography.

Logo Redesign

ThirdLove, primarily an online retailer, is beginning to transition to more brick and mortar stores. In preparation for this shift, ThirdLove redesigns their logo in order to better represent the feeling of comfort their bras provide to those passing by their new locations.

Size Matters

Your bra size does matter, but only for your own comfort. 80% of women wear the wrong size bra which affects posture and comfort. ThirdLove makes pop-up bra sizing booths, so you can finally know your actual bra size. Find the right fit with ThirdLove.

Bra Vending Machine

Bras don’t seem to present any issues until we have already left the house and are on the go. Now that you know your size, ThirdLove will place vending machines in busy places like airports and clubs. When things get bumpy or underwires go haywire, change into a ThirdLove bra and experience some peace of mind and body.

Boob Mood Art

What happens to your old bras once you make the switch to ThirdLove? Don’t let them go to waste. Pull out the hot glue gun and up-cycle that thing into a piece of art. Express your boob mood. ThirdLove displays these artistic transformations in their stores and offers a discount on a new bra for each creation you bring in.

Boob Mood Comedy Show

Boobs are sometimes taken too seriously. There’s a societal pressure for boobs to be “hot” but sometimes they’re just boobs. Now that you’re comfortable, come have a laugh. The top female comedians explore the concept of Boob Moods at the ThirdLove Boob Mood Comedy Show.

#boobmood

#hookedonafeeling

#boobmood #hookedonafeeling

Social

ThirdLove pushes the established visual metaphor of the feelings their bras support even further. Check out the ThirdLove Instagram to be inspired to set your boob mood and share it on your story.

AD: Annie Blasberg

CW: Claire Krantz