AAA
RISK IT ALL.
We get into a lot of trouble and we should be able to get into more. Luckily, protection allows for freedom. Traveling comes with mishaps, but trips should be fun, messy, and experimental. Be courageous enough to go with insurance that has your back. Be reckless. Mess up. Travel. It might not go how you expected, expect it to be still worth taking the risk.
Role: Conception, Art Direction & Design.
Fear wraps itself around us all and limits our ability to get the most out of this passing life. AAA installs bold video projections on city buildings and populated streets in order to create illusions of nerve-wracking experiences that are truly nothing to fear at all. The only fear in us should be the fear of missing out.
CAAAry On.
If the projections have you somewhat enticed to step into your most fearless self, our risk it all bags will take you all the way. In collaboration with travel influencers, the hunt for our bags will be on. Yes, there are a few band aids in there, but also some supplies to encourage the troublemaker in you: energy drinks, dice, a flame thrower, night vision goggles, a parachute, a mini drone, condoms, and the courage to risk it all.
Give ‘em a Nudge.
Okay so you have your bags packed, now what? Well AAA is working with the Nudge App in order to effortlessly offer experiences nearby right in the palm of your hand. This digital travel guide will not only help you find the most heart pumping experiences, but will also serve as a personal concierge that books you on the spot.
Risked It All.
No one wanted to join you on those adventures? Well, despite solo-travel being the coolest ever it’d be nice to have someone to join. That is why AAA has created a yearly wrap-up of all your experiences through AAA. Those not involved won’t be included and FOMO is much harder to deal with than saying no. Nominate friends to join in on the fun, and let's make the most of these years.
Trip On This.
Now that you’re fully in the risk it all mindset, take a look at some yearly travel itineraries for short trips that’ll bring together other willing participants who aren’t afraid of trouble. Each trip will carry a theme and incorporate mini scavenger hunts and location based challenges, all while using AAA services along the way.
Amuse Yourself.
As you lean into your most courageous self and trip harder, AAA will be on a road trip alongside you. Crossing the nation with a traveling amusement park that will offer rides and games to unleash the brave. Come one, come all and be sure to play our What’s Stopping You? Before you make way to the rest of your pit stop day of adventure.
Social
AAA takes to Instagram to double dog dare you to get out there and start living. Using the hashtag #riskitall to share your adventures, we create an online community of like-minded risk takers. AAA highlights our most daring members individual experiences in our stories.
AD: Annie Blasberg
CW: Dolly Lamanado
