ALLTRAILS
Switchback the Streets.
It’s easy to feel trapped in a city and by a monotonous routine. AllTrails encourages city dwellers to walk the streets with the same intentions and mindset as a hiker. Get uuuuppppp, get out. Out your door, out of your head, out of your routine. AllTrails believes the outdoors is everywhere (even in your city) and prescribes urban hiking to those feeling stuck. Hike yourself up and switchback the streets.
Role: Conception, Art Direction & Design.
Trail Blazers
Stop walking and start hiking around your city. AllTrails introduces classic hiking signs and markers around cities to act as visual reminders to change your mindset as you navigate the streets.
City Routes
So, you’ve seen our signs, but you still don’t know where to start? No problem. Make sure to download the AllTrails app where we have expanded our city trails section. Browse by type of city adventure or check the map to find points of interest near you.
AllTrails works with cities to develop more pedestrian paths and safer bike paths as we believe urban trails are essential conditions for creating a healthy city.
Choose a route and go.
Concrete Jungle Beats
You have a destination. You have the directions. But, you still have the soundtrack of the city.
In collaboration with Beats, AllTrails cancels out the city noise and replaces it with a soothing nature soundscape.
Trail Break Bar
You’ve made it.
The AllTrails Trail Break Bar has locations in the most remote areas of your city. It’s a hike to get there, but well worth the effort. Indulge on your favorite trail and camp classics with a high-end twist. Crack open a cold one and rest those legs.
Urban Foraging
Your city is full of wild food. Take a hike to discover the ingredients that secretly line your streets. Turn the lilac bush found in a vacant lot into a delicious delicacy.
AD: Annie Blasberg
CW: Dana Gross
